Being energy smart is what EECA are all about so when their outdoor campaigns were finished they opted to re-use them.
By maximising on all the time and energy that goes into
producing them, they were able to have branded stationery with a her-story. |
An EECA campaign poster doing it's job: |
The recycled EECA posters still doing their job: |
The eye catching artwork by Ogilvy New Zealand. |
A few of the A5 notebooks made from the posters.
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A close up view and look inside the poster notebooks; complete with side storage pockets and elastic closure.
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What's the difference between a 1 and a 3.5 Energy Star fridge rating? A 150 yummo free range eggs or $90 in savings each year.
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From many a local bus stop to desks all around Wellington, the campaign message lives on as conversation starting stationery. |
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Made using a nifty origami fold to avoid the need for any glue, the design also provides for handy storage pockets at the sides and top.
Filled with 100 leaves of recycled paper and wire binding that can easily be opened to add new pages when needed,
these recycled poster notebooks are the real deal. They are 100% recyclable and orders provide valued
employment for
New Zealanders
right down to even the elastic, which is also proudly NZ made in Levin. |
For that, this is an appropriate last image to say thank you to EECA and their media agency, Ogilvy New Zealand for their
fab frangipani scent of a decision to re-use their Adshel posters.
They were also wonderfully responsible to round up and recycle all of their Bear Grills posters into larger A4 notebooks.
And to thank them for their repeat business, the off cuts were used to make some complimentary origami phone holders:
To learn energy saving tips or view job vacancies in their wonderfully heated offices, click here to visit EECA online.
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